http://www.thindata.com/aboutus/newsheadlines/ ThinData Inc. News Headlines en-ca Copyright 2008 ThinData Inc. Wed, 23 Jul 2008 16:53:14 GMT 20 http://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1305882
Ms. Hughes is co-presenting with Canadian Blood Service's Associate Marketing Manager Todd Campbell. Mr. Campbell will share his stories and insights about how email has played an important role in building brand and establishing new online relationships.

The session entitled, How to Manage a Cost-Effective Communications Program Using Email is scheduled for June 12th at 10am.]]>1752493644Sun, 1 Jun 2008 00:00:00 GMThttp://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1305881Mr. Vernhout's session is scheduled for 10:15 am.

Mr. Vernhout has recently contributed to ThinData's widely downloaded whitepaper, The Marketer's Guide to Successful Email Delivery.
]]>1752492302Tue, 13 May 2008 00:00:00 GMThttp://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1305880I.T. Business' exposé on effective email management. Also contributing to the article was Chad White of the Email Experience Council, a not-for-profit association that researches email best practices.]]>1752490960Fri, 9 May 2008 00:00:00 GMThttp://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1305879The Future of Email Deliverability: What Marketers Need to Know Now.

Email delivery has remained a fundamental issue for marketers and is the basis for any successful email campaign. Email campaigns that optimize their delivery rates achieve increased revenues, retention and brand equity.

In his session, Mr. Vernhout will explore trends, breaking news and best practices to help marketing executives and directors - from across all industries - maximize their email deliverability. Mr. Vernhout will be presenting at 12:15 pm.

Mr. Vernhout has recently contributed to ThinData's widely downloaded whitepaper, The Marketer's Guide to Successful Email Delivery.

ThinData will also be at booth number 202.]]>1752489618Thu, 8 May 2008 00:00:00 GMThttp://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1305878key insights about email and their application to the mobile marketing industry at the 2008 CMA National Convention and Tradeshow.

Mr. Carder will present a highly-anticipated session entitled, Keeping Customers Hooked: Integrating Email with Mobile Technologies to Increase Customer Retention from 1:45 pm to 2:45 pm.

ThinData will also be at booth number 202.
]]>1752488276Tue, 6 May 2008 00:00:00 GMThttp://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1305877
Read Kate's interview with Chris

Read about the acquisition of ThinData by Transcontinental Inc.]]>1752486934Sat, 12 Apr 2008 00:00:00 GMThttp://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1305778The Marketer's PIPEDA Checklist outlines the privacy compliance requirements needed to manage email marketing, online contests and event registration.

"Marketers are in the business of building trust - pure and simple", states Executive Vice President, Wayne Carrigan of ThinData - Canada's leading permission-based email marketing service provider. He continues, "And, those marketers who can seamlessly comply with the latest privacy laws are in a better position to demonstrate that they are worthy of trust. But compliance is complex; these tools effectively bring together the most critical privacy insights so that marketers are better equipped to implement privacy practices."

In 2004, the final stage of Canada's privacy legislation - called ‘PIPEDA' for Personal Information Protection and Electronic Documents Act - came into effect. At that time, businesses were expected to comply with untested legislation and, as a result, marketers were unfamiliar with how to best leverage it. Since that time, surveys have revealed that companies continue to struggle with how to turn privacy into day-to-day practices.

According to Terry McQuay, Canada's largest privacy research firm dedicated to minimizing corporate privacy risks, "Complying with PIPEDA means companies need to change some of their business processes. Because these checklists were developed specifically for marketers, they can enable marketing departments across Canada to lead many of the changes that will help them to comply and, as a result be more competitive."

"Because the risks of non-compliance have a potential impact on the top and bottom lines, companies need to take advantage of any tool that helps them comply with the requirements spelled out in PIPEDA", says David Young, Co-Chair, Privacy Group, Lang Michener LLP.

Bennett Gold, LLP, Chartered Accountants' Managing Partner Robert Gold comments, "Whenever the public hears about privacy it's because a large trusted brand has done something to demonstrate that they did not have the right ‘checks and balances' in place. The result: customer confidence is eroded and reputations are badly tarnished. Compliance with privacy legislation will prevent many of these types of catastrophes."

Originally released in 2004, the checklist has been updated to reflect the needs of marketers in 2008. It is available for free download at www.thindata.com/PIPEDAchecklist.


About ThinData. The Email Authority.
ThinData (www.thindata.com) is a permission-based email marketing company that has been helping organizations establish and manage e-relationships for over 12 years. ThinData continues to accomplish this by providing clients with email strategy, email creative and the proprietary industry-leading email marketing software ThinData EMS™. ThinData is recognized for its leading ISP relations expertise and publications including, The Marketer's Guide to Successful Email Delivery and The Marketer's PIPEDA Checklist. ThinData's customers are some of North America's most recognized brands, including Aeroplan, Air Canada, CBC, Canadian Blood Services, Delta Hotels, Direct Energy, Indigo, Points.com and Sympatico / MSN.

For more information, please contact:
Andrew Brown
media@thindata.com
416.361.3522 (ext. 257)


About Nymity
NYMITY (www.Nymity.com) is Canada's leading provider of privacy support solutions, including:

• Privacy knowledgebase


• Privacy alerting system


• Privacy officer training

Nymity's offerings enable effective privacy management allowing companies to maintain compliance, reduce the chances of a data breach, eliminate customer complaints and ensure no unnecessary restrictions are placed on business programs.

Terry McQuay, President
Terry.McQuay@nymity.com
416.572.2777


About Bennett Gold, LLP Chartered Accountants (BGCA)
Bennett Gold LLP (www.BennettGold.ca) is a niche accounting firm specializing in serving entrepreneurs and innovators. BGCA is:

1. Widely known for helping early start-up, start-up, growing and mature businesses of all sizes and in dozens of industries run their companies more successfully.


2. One of a select number of firms in Canada that is equipped to conduct SysTrust third-party audits.


3. The only Canadian accounting firm that has, as part of its philosophy, to ensure that every interaction with clients is easy, informative and profitable.

Robert Gold, Managing Partner
Robert@BennettGold.ca
416.449.2249


About Lang Michener, LLP
Lang Michener has been a leader in Canada's legal profession for more than 80 years. Lang Michener is a national firm that has 200-plus dynamic professionals who provide effective, innovative solutions to Canadian and international clients. Lang Michener's Privacy Group assists clients with understanding privacy laws, adopting effective procedures and managing privacy issues advantageously. Lang Michener is committed to excellence, service and value, and is dedicated to helping clients achieve their business and personal goals. For more information please visit: www.langmichener.ca.

David Young
dyoung@langmichener.ca
416 307-4118]]>1752354076Thu, 3 Apr 2008 00:00:00 GMThttp://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1305434
ThinData's offering fits perfectly with Transcontinental's value-added services growth strategy which includes expanding its premedia, database management, direct marketing and analytics and e-marketing capabilities to deliver unique solutions to its clients and its media properties.

"One of Transcontinental's priorities is to develop new platforms for growth; working with ThinData, an email marketing leader, ensures our clients have the tools to optimise their marketing efficiency," said François Olivier, President and Chief Executive Officer, Transcontinental. "Integrating new digital platforms like this with our expertise in direct mail and publishing makes Transcontinental an undisputed marketing partner."

ThinData works with leading marketers and advertising agencies in Canada, and has received numerous awards and accolades for its innovative campaigns and its email marketing and online database management platform. ThinData, with its approximately 60 employees, will become part of the Premedia Group at Transcontinental under Nicky Milner's responsibility.

"Transcontinental has worked with ThinData on integrated marketing campaigns, and we've seen first hand how they deliver the tools for success," said Guy Manuel, President, Transcontinental Marketing Products and Services Sector. "The expansion of our strategic relationship brings together ThinData's agility, innovation and leadership in the e-marketing space with Transcontinental's expertise, resources and geographic reach. We are thrilled to welcome ThinData to the Transcontinental family."

ThinData Co-Founders, CEO Chris Carder and Chief Technology Officer Chancellor Crawford, retain minority equity positions in ThinData and will continue in their respective roles.

"We've enjoyed a strong working relationship with Transcontinental for several years," said Chris Carder, co-founder and Chief Executive Officer of ThinData. "The expansion of our relationship is filled with exciting opportunities and growth for all of ThinData's staff, clients and strategic partners. We are thrilled to be joining such a respected organization that shares our vision and our values."

About Transcontinental

The largest printer in Canada and sixth-largest in North America, Transcontinental is also the country's leading publisher of consumer magazines and French-language educational resources, and its second-largest community newspaper publisher. Transcontinental distinguishes itself by creating strategic partnerships that integrate the company into its customers' value chain, notably through its unique newspaper printing outsourcing model and its value-added services. From mass to highly personalized marketing, the Corporation offers its clients integrated solutions which include a continent-leading direct marketing offering, a diverse digital platform and a door-to-door advertising material distribution network. Transcontinental is a company whose values, including respect, innovation and integrity, are central to its operation.

Transcontinental (TSX: TCL.A, TCL.B) has approximately 15,000 employees in Canada, the United States and Mexico, and reported revenues of C$2.3 billion in 2007.

About ThinData. The Email Authority.

ThinData Inc. (www.thindata.com) is a permission-based email marketing company that has been helping organizations establish and manage e-relationships for over 12 years. ThinData continues to accomplish this by providing clients email strategy, email creative and the proprietary industry-leading email marketing software ThinData EMS™. ThinData is recognized for its leading Internet Service Provider (ISP) relations expertise and publications including, The Marketer's Guide to Successful Email Delivery. ThinData's customers are some of North America's most recognized brands, including Aeroplan, Air Canada, Bank of Montreal, Sympatico / MSN, CBC, Canadian Blood Services, Delta Hotels, Points.com, Indigo, Cineplex, M&M Meats and Blockbuster Canada.

For information:

Media Nessa Prendergast Director, Media Relations Transcontinental Inc. Telephone: (514) 954 2809 nessa.prendergast@transcontinental.ca www.transcontinental.com	Financial Community Jennifer F. McCaughey Director, Investor Relations Transcontinental Inc. Telephone: (514) 954 2821 jennifer.mccaughey@transcontinental.ca
Andrew Brown Marketing Manager ThinData. The Email Authority. Telephone: (416)-361-3522 (ext. 257) media@thindata.com www.thindata.com

]]>1751892428Tue, 11 Mar 2008 00:00:00 GMThttp://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1305126
I.F.C.A. is an international organization dedicated to the professional development of its members who specialize in creating, managing and measuring communications for the highly competitive and technical insurance and financial industry. I.F.C.A. is one of the largest and most prominent associations in the communications and advertising field.

Carrigan comments, "Being involved with the Insurance & Financial Communicators Association (www.ifcaonline.com) over the last few years has been one of the most fulfilling experiences for me - personally and professionally. The financial and insurance sector is evolving quickly and in exciting ways. And, I.F.C.A. is at the forefront of preparing communications professionals for these changes."

Wayne Carrigan is a senior executive at ThinData, a permission-based email marketing company with a specialty servicing the financial and insurance sector. He has served on Not-for-Profit Boards including for the Association of Professional Webmasters.

As the Director, Industry Relations, Carrigan joins an impressive group of professionals serving on the board from companies such as Aflac, Assuris, Genworth Financial, Manulife Financial, Physicians Mutual, Salva O'Renick, BenefitPoint, Sun Life Financial, MetLife Investors and UNIFI.

I.F.C.A.'s primary goal is to encourage and promote the exchange of experiences and ideas among its members through an extensive program of schools, workshops, seminars, newsletters, research studies, networking, an international awards competition and its showcase event, a three-day annual meeting scheduled for September. Clemans concludes, "We are confident that Wayne will forge new ground as the Director, Industry Relations."

About: ThinData. The Email Authority.

ThinData Inc. (www.thindata.com) is a permission-based email marketing company that has been helping organizations establish and manage e-relationships for over 12 years. ThinData continues to accomplish this by providing clients email strategy, email creative and the proprietary industry-leading email marketing software ThinData EMS™. ThinData is recognized for its leading ISP relations expertise and publications including, The Marketer's Guide to Successful Email Delivery. ThinData's customers are some of North America's most recognized brands, including Aeroplan, Air Canada, Bank of Montreal, BMO Financial Group, CBC, Canadian Blood Services, Delta Hotels, HSBC, John Hancock, MasterCard, Points.com, Scotiabank and Sympatico / MSN.

For more information, please contact:

Andrew Brown
ThinData. The Email Authority.
media@thindata.com
416-361-3522 (ext. 257)]]>1751479092Thu, 10 Jan 2008 00:00:00 GMThttp://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1303825
ThinData received the only award bestowed in this year's Digital Marketing Award New Media Email category for the work completed on Air Canada's webSaver program. The same email program acheived Silver status in the highly coveted Davey Awards.

"Between these two awards, this program has now been recognized across North America for its creativity and for its business impact" says ThinData's CEO, Chris Carder.

Air Canada had ThinData re-design the webSaver® - a weekly electronic newsletter with a successful track record of three years - to increase customer retention and customer activity. As a result of the re-design, all targets were surpassed within the first few months of the program. The re-design was also focused to demonstrate Air Canada's commitments to allow passengers to Fly Their Own Way which is a critical brand message and core value.

Carder continues, "Air Canada's leadership and commitment to their customers is making airline-industry history and we're thrilled to be playing such an important supporting role".

The Digital Marketing Awards are organized by Marketing Magazine - one of Canada's best known professional journals serving the online/offline marketing community. Awards are granted for those programs that demonstrate quantifiable results.

The Davey Awards are organized by the International Academy of the Visual Arts and are bestowed to those organizations that demonstrate distinction in creative work.

To experience the re-designed webSaver®, visit Air Canada at: www.aircanada.com.
]]>1749733150Mon, 26 Nov 2007 00:00:00 GMThttp://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1303019ThinData was certified by the industry leader in email reputation services, Habeas. By aligning with Habeas, ThinData reinforced its position as the Canadian email authority and confirms its commitment to improving email privacy and anti-spam compliance.

As part of the partnership engagement, Habeas reviewed all of ThinData's standards and practices. As a result, all emails deployed through the ThinData EMS^TM (Email Marketing System) are certified by Habeas and are more likely to be received within the inbox of the intended recipients. By passing Habeas' rigorous email certification process ThinData is included on the Habeas Safelist which is used by Internet Service Providers (ISPs) and Anti-Spam Organizations to identify senders who adhere to the strictest permission-based standards and best practices.

Since that announcement, Habeas has undertaken a new initiative - launching a global channel program - that will drive adoption of email reputation services and data integration.

"Our clients depend on us to ensure their permission-based email is delivered to the inbox," says Wayne Carrigan, Executive Vice President at ThinData. "Providing our clients access to Habeas products and services will give them the edge they need to maximize their email marketing results."]]>1748651498Mon, 15 Oct 2007 00:00:00 GMThttp://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1302955
Indigo Books & Music Inc. will use ThinData's proprietary email marketing system to manage permission-based email and highlight special offers at their online store (www.chapters.indigo.ca) and retail outlets across Canada. ThinData will also provide insights to refine Indigo's email strategies to ensure that messages are delivered in ways that yield strong business results while reinforcing positive online experiences.

"We are very pleased that Indigo chose ThinData after undergoing an extensive and rigorous search of North American Email Service Providers (ESPs)", says, ThinData's CEO, Chris Carder. He continues, "We bring a team that will work closely with Indigo to create new opportunities and identify efficiencies as well as a culture that values superior customer service."

Cross-industry studies have consistently found that email is one of the most effective marketing strategies. In August of 2007, The Direct Marketing Association estimated that every dollar spent on email marketing will yield a return of over $48. Also in 2007, Internet Retailer found that over 49% of online retailers determined that email marketing performs better than other forms of marketing, including paid search, search engine optimization, direct mail and affiliate marketing.

Carder continues, "Indigo has always been at the forefront of the online retail industry in Canada - from its selection of products, affordable prices through its customer service. We are ready to help Indigo strengthen their understanding of customers, integrate online and offline data and provide an exceptional experience for their customers".

About: ThinData. The Email Authority.

ThinData Inc. (www.thindata.com) is a permission-based email marketing company that has been helping organizations establish and manage e-relationships for over 12 years. ThinData continues to accomplish this by providing clients email strategy, email creative and the proprietary industry-leading email marketing software ThinData EMS™. ThinData is recognized for its leading ISP relations expertise and publications including, The Marketer's Guide to Successful Email Delivery. ThinData's customers are some of North America's most recognized brands, including Aeroplan, Air Canada, CBC, Canadian Blood Services, Delta Hotels, Direct Energy, Indigo, Points.com and Sympatico / MSN.

For more information, please contact:

Andrew Brown
ThinData.The Email Authority.
media@thindata.com
416-361-3522 (ext. 257)]]>1748565610Fri, 12 Oct 2007 00:00:00 GMThttp://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1302792
MediaPost's OMMA Awards - which honors brand marketers, agencies and content providers - seek to set the gold standard for creative excellence in the interactive industry. The Awards recognize those who continue to push the potential of online advertising creative.

"It's an honour to be recognized within the marketing and agency community. Air Canada's leadership and commitment to their customers is making airline-industry history and we're thrilled to be playing such an important supporting role", says Wayne Carrigan, ThinData's Vice President of Client Strategy.

Prior to the re-design, Air Canada's weekly electronic newsletter "webSaver®" had over three years of success. Air Canada has had ThinData re-design the publication to increase customer retention and customer activity. The re-design was also focused to demonstrate Air Canada's commitments to allow passengers to Fly Their Own Way - a core brand message and value.

To experience the re-designed webSaver®, visit Air Canada at: www.aircanada.com.
]]>1748346864Thu, 6 Sep 2007 00:00:00 GMThttp://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1302631
CBC and Canadian Blood Services join an already impressive list of clients for Canada's leading permission-based email marketing service provider.

"While ThinData provides email marketing technology, creative and strategy for Canada's top brands, nothing is more important that ensuring the message makes it to the inbox. Organizations throughout Canada have witnessed dramatic increases to their delivery rates leveraging ThinData's services", says ThinData's CEO, Chris Carder.

Almost 70% of email received by businesses is spam (Nucleus Research, 2006). This volume has caused businesses, consumers and Internet Service Providers (ISPs) to implement technologies that can block legitimate emails.

ThinData helps legitimate marketers, with permission-based lists, from having their messages accidentally filtered before they can be delivered.

Steve Billinger, CBC's Executive Director, Digital Programming and Business Development, explains their reason for selecting ThinData, "We did quite a bit of research before choosing ThinData as our Email Service Provider (ESP). We knew they had an excellent reputation for client service and this was important to us. Our customers want relevant and timely information from us. So, we needed a provider who would take a proactive role in making our marketing campaigns work. We needed to know that our emails would arrive."

"Helping our clients increase response and get the right message to their customers at the right time is part of our core promise. We are proud to be serving the best brands in Canada", added Carder.

About: ThinData. The Email Authority.

ThinData Inc. (www.thindata.com) is a permission-based email marketing company that has been helping organizations establish and manage e-relationships for over 12 years. ThinData continues to accomplish this by providing clients email strategy, email creative and the proprietary industry-leading email marketing software ThinData EMS™. ThinData is recognized for its leading ISP relations expertise and publications including, The Marketer's Guide to Successful Email Delivery. ThinData's customers are some of Canada's most recognized brands, including Aeroplan, Air Canada, CBC, Canadian Blood Services, Delta Hotels, Direct Energy, Points.com and Sympatico / MSN.

For more information, please contact:

Andrew Brown
ThinData.The Email Authority.
media@thindata.com
416-361-3522 (ext. 257)]]>1748130802Mon, 16 Jul 2007 00:00:00 GMThttp://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1302518One Degree.ca, one of the Nation's most valuable marketing blogs, and I.T Business.ca a leading online journal for senior I.T. professionals have both highlighted The Marketer's Guide to Successful Email Delivery - the newest ThinData publication.

The Guide identifies best practices to help marketers tackle the key delivery challenges that arise during planning, implementing and evaluating email campaigns. As such, the Guide effectively serves as a bridge between I.T. and Marketing.

One of the Guide's practical features that has received special attention is the "Action Checklist" which helps marketers in discussions with their I.T. department and Email Service Provider.

"We listen very carefully to our clients so that we can develop tools to help them succeed", says Wayne Carrigan, ThinData's VP, Client Strategy. He continues, "The Guide is one of those tools. So, we're very gratified it has received so much positive praise".

Download the Marketers Guide to Successful Email Delivery.
]]>1747979156Mon, 9 Jul 2007 00:00:00 GMThttp://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1302453The Marketer's Guide to Successful Email Delivery. The Guide was developed to bring together marketing and I.T. department professionals so that they can address one of today's most difficult business challenges.

According to a recent Forrester Research study 94% of marketers rely on email as a critical communications channel. That means marketers have to stay current on complex technologies that are traditionally the domain of the I.T. department.

Wayne Carrigan, ThinData's VP, Client Strategy comments, "ThinData provides both the technology and strategy for permission-based email marketing. So, we've had a lot of success bridging the communications gap that sometimes exists between I.T. and Marketing departments. Ensuring the two groups are aligned leads to increased revenues, customer retention and new opportunities." He continues, "That's why we've produced this practical tool that clearly discusses email delivery technologies in ways that leverage marketers' strengths."

"Email delivery is the issue that marketers and I.T. professionals need to tackle together, now", emphasizes Matt Vernhout, ThinData's Director of Delivery and ISP Relations. "First, email technologies are changing daily. Second, both sets of professionals play an important role in addressing email delivery. And third, the stakes are high. Just imagine if your company had 25% of its messages go 'missing in action'. That's what's happening to many companies' email according to a report just released on Emailstatcenter.com."

About: ThinData. The Email Authority.
ThinData Inc. (www.thindata.com) is a permission-based, full-service email marketing company that has been helping organizations manage relationships online for over 12 years. A powerful combination of email software, strategy and creative, ThinData utilizes the power of email to conduct time-targeted and context-targeted communications, and develop company-customer conversations using its proprietary and industry-leading email marketing software, ThinData EMS™. ThinData's customers are some of Canada's most recognized brands, including Aeroplan, Air Canada, Canadian Blood Services, Delta Hotels, Direct Energy and Mirvish Productions.

For more information, please contact:
Andrew Brown
Marketing Manager
ThinData.The Email Authority.
media@thindata.com
416-361-3522 (ext. 257)]]>1747891926Wed, 4 Jul 2007 00:00:00 GMThttp://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1302347Driven to Succeed email campaign was developed jointly by ThinData and Aeroplan to cost-effectively qualify customers.

The award, which is bestowed by the Web Marketing Association, is highly coveted and includes winners such as BMW, Dell and Sony.

"Winning this award is very gratifying. It goes to demonstrate that - when done properly - email can contribute to very targeted and specific offline customer actions." says ThinData's Director of Client Strategy, Ian Giles. He continues, "Aeroplan was thoroughly committed to this campaign and that allowed us to integrate stringent subject-line testing and sophisticated predictive modeling. The result was a fun email experience for customers and a measurable and profitable marketing campaign for Aeroplan."

All of the campaign's email open rates, clickthrough rates and conversion targets were exceeded by integrating email messages and online surveys.

]]>1747749674Tue, 26 Jun 2007 00:00:00 GMThttp://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1302287
ThinData becomes the first Email Service Provider (ESP) - firms that manage email marketing campaigns - in the world to have successfully passed the stringent audit jointly developed by the American Institute of Certified Public Accountants (AICPA) and the Canadian Institute of Chartered Accountants (CICA).

"The SysTrust Security certification represents ThinData's ongoing commitment to our clients." says Wayne Carrigan, ThinData's VP, Client Strategy. He continues, "Being third-party audited on the principle of security assures our clients we take the highest measures to protect their data. We are proud to be recognized as leaders in this area."

Toronto-based Bennett Gold LLP, Chartered Accountants (BGCA) conducted the SysTrust audit examining online technologies and related work processes.

BGCA's Managing Partner, Robert Gold, comments, "Organizations that successfully pass a SysTrust audit significantly distinguish themselves from their peers. It makes sense that ThinData, as Canada's leading ESP, is raising the bar above their competitors."

Carrigan continues, "Large businesses across Canada have shared with us how important it is for them that their hosted business applications like ThinData EMS™ meet strict security requirements."

"One of the primary reasons we selected ThinData as our email service provider was their demonstrated commitment to using industry-leading security practices" says Jeff Moat, National Director of Marketing, Canadian Blood Services who continues, "knowing they have passed a third-party audit is another reason we consider ThinData a trusted business partner."

About ThinData. The Email Authority.
ThinData Inc. (www.thindata.com) is a permission-based, full-service email marketing company that has been helping organizations manage relationships online for over 12 years. A powerful combination of email software, strategy and creative, ThinData utilizes the power of email to conduct time-targeted and context-targeted communications, and develop company-customer conversations using its proprietary and industry-leading email marketing software, ThinData EMS™. ThinData's customers are some of Canada's most recognized brands, including Aeroplan, Air Canada, Delta Hotels and Direct Energy.

About Canadian Blood Services
Canadian Blood Services (www.blood.ca) is a national, not-for-profit charitable organization that manages the blood supply in all provinces and territories outside of Quebec and oversees the country's Unrelated Bone Marrow Donor Registry. A dedicated team of 4,600 staff and 17,000 volunteers enable us to operate 40 permanent collection sites and more than 20,000 donor clinics annually. Canadian Blood Services is a non-governmental organization, however the Provincial and Territorial Ministers of Health provide operational funding, and the federal government, through Health Canada, is responsible for regulating the blood system.

About Bennett Gold LLP, Chartered Accountants (BGCA)
Bennett Gold LLP (www.BennettGold.ca) is a niche accounting firm specializing in serving entrepreneurs and innovators. For over 25 years, BGCA has helped early start-up, start-up, growing and mature businesses of all sizes and in dozens of industries run their companies more successfully. BGCA is one of a select number of firms in Canada that is equipped to conduct SysTrust third-party audits. BGCA is the only Canadian accounting firm that has, as part of its mission, to ensure that every interaction with clients is easy, informative and profitable.

For more information, please contact:

Andrew Brown
Marketing Manager
ThinData. The Email Authority.
Media@thindata.com
416-361-3522 (Ext. 257)

Ron Vezina
Director, Media Relations and External Communications
Canadian Blood Services
Ron.vezina@blood.ca
613-739-2044

Robert Gold
Managing Partner
Bennett Gold Chartered Accountants
416-449-2249
Robert@BennettGold.ca]]>1747669154Wed, 20 Jun 2007 00:00:00 GMThttp://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1236891
ThinData's EMS - which generates sophisticated reports - can now be easily integrated into a single dashboard along with results from campaign applications including ad serving, search marketing, site search, content management and CRM.

Such integration "leads to smarter decisions when allocating marketing dollars across the many emerging channels of advertising that are available. This is an enormous advantage that accelerates time to value for our customers, partners and Omniture", says Omniture's Senior Vice President of Business Development, John Mellor.

ThinData's CEO Chris Carder ads, "Marketers need complete information to take the right actions at the right time. Including the ThinData EMS into Genesis reinforces our commitment to empowering marketers and making their campaigns even more successful."

Read the complete Ominiture press release

]]>1659907722Tue, 1 May 2007 00:00:00 GMThttp://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1236716
Watch the video on One Degree.
]]>1659672872Wed, 28 Feb 2007 00:00:00 GMThttp://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1236717
The report highlights 2006 activities including the initiation of the industry's first metrics report tracking the volume of abusive emails with aggregated data voluntarily supplied by participating network operators.

Also covered are expectations for 2007which include:

• Propagating its contact database for handling concerns related to
  
• filtering and reputation management
  
• Developing a closer collaboration between Internet service providers
  
• and providing additional data sharing efforts to understand recent
  
• increases in spam volume
  
• Creating a white paper describing a common abuse reporting format
  
• Developing best practices for abuse desk or postmaster staff
  
• Finalizing best practices for high-volume email senders
  
• Promoting a better understanding of important emerging technologies such as DomainKeys Identified Mail (DKIM) and SenderID

To read the report, visit www.maawg.org and look under "Quick Links" or read the full press release.
]]>1659674214Wed, 28 Feb 2007 00:00:00 GMThttp://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1236589"Best in Show" by the IAC Awards judges.

More recently, the same program earned the prestigious DMA Bronze for Online Advertising: Email and a CMA Award for Merit in the Customer Service category.

http://www.marketingmag.ca/magazine/current/digital_mkt_rpt/article.jsp?content=20061106_71728_71728

http://www.the-cma.org/awards/Awards.asp?WCE=C=47|K=226185

ThinData is extremely proud of these wins and we look forward to our next award winning campaign with Aeroplan.
]]>1659502438Fri, 26 Jan 2007 00:00:00 GMThttp://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1236502
Speaking to what may be seen as a slower Canadian move from traditional to digital spending, Chris Carder, CEO of ThinData, offers "It's a conservative culture. Canadian marketers have to experience their own proof before they move their money."

Also mentioned, Delta Hotels experienced and embraced the value of engaging the Canadian consumer online when their recent "Hot Dates Hot Rates" web promotion netted the Canada-wide chain over $800,000 in bookings over 60 days.

Visit the National Post website to read the full article.
]]>1659385684Thu, 4 Jan 2007 00:00:00 GMThttp://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1236105
AIMS Canada Executive Director, Kathryn Lagden says " ThinData has been a longtime AIMS sponsor and we're pleased to have them join us for another year… We use ThinData's email marketing system to send out our twice monthly newsletter and other special announcements. It has all the features we need and handles our newsletter very efficiently."

Read the complete post on the AIMS Canada Blog or visit the AIMS website for more information (www.aimscanada.com)]]>1658852910Fri, 17 Nov 2006 00:00:00 GMThttp://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1236106
Other employers who made the list include Cisco Systems, Bell Canada and KPMG LLP.

The resulting report indicates that today's employees have strong ideas about how they expect to be treated by their employer. Chris Carder, CEO of Thindata, scored high praise from his employees for being accessible, supportive and responsive.

In her interview with the Globe and Mail, Catherine Fennell of Market Yourself Smarter stated, 'There is no greater compliment for any organization that to be voted onto the island by their own employees.'


Read the full story on the Globe and Mail website (www.globeandmail.com).
]]>1658854252Fri, 17 Nov 2006 00:00:00 GMThttp://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1236044Messaging Anti-Abuse Working Group (MAAWG) conference which brings together a global consortium of communications first including AOL, Bell Canada, Earthlink, Goodmail Systems, TELUS and Verizon.

This members-only meeting will address abuse of all types of messaging services including email, VoIP and instant messaging.

ThinData, the first Canadian-owned email services provider to join MAWWG, will be represented at this consortium by Director of Delivery and ISP Relations, Matthew Vernhout.

"Building connections with ISPs in the community is something that is very important for us to help maximize deliverability for our clients," said Vernhout in this recent interview with IT Business.


The full article is available on the IT Business website.
]]>1658771048Sun, 29 Oct 2006 00:00:00 GMThttp://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1236045
In this video interview, Carder elaborates on the resource challenge facing marketers today.

Watch the complete interview on the One Degree website.
]]>1658772390Sun, 29 Oct 2006 00:00:00 GMThttp://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1236046
IFCA is an international organization dedicated to the ongoing professional development of its members in life insurance and related financial services communications.

Attending the 2006 Annual Meeting, were advertising and marketing executives from leading US and Canadian Banking and Insurance companies, including Prudential.

Wayne Carrigan, VP Client Strategy for ThinData remarked, "The challenge of protecting client privacy is paramount for banks and insurance companies. Concerns around phishing and data security are highest among this group. Our presence at the IFCA conference promoted awareness around best practices, privacy protection and the best opportunities to create loyalty relationships with financial and insurance customers through email marketing."

Visit the IFCA website for more information.
]]>1658773732Thu, 26 Oct 2006 00:00:00 GMThttp://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1236030Toronto, Ontario - October 18, 2006 - ThinData, a leader in permission-based email marketing, has joined the Messaging Anti-Abuse Working Group (MAAWG) to collaborate with global communications industry leaders including AOL, Bell Canada, Earthlink, Goodmail Systems, TELUS and Verizon to preserve electronic messaging from abuse.

The Messaging Anti-Abuse Working Group is a global organization focused on enhancing user trust and confidence, while ensuring the deliverability of legitimate messages. With a broad base of Internet Service Providers (ISPs) and network operators representing over 600 million mailboxes, key technology providers and senders, MAAWG works to address messaging abuse by focusing on technology, industry collaboration and public policy initiatives.

ThinData Director of Delivery and ISP Relations, Matt Vernhout, will represent ThinData as the first Canadian-owned Email Service Provider among the working group at its eighth general meeting on October 24, 2006.

The working group creates a forum for collaboration on cross-operator communications, best practices and technology to combat messaging abuse, in an effort to resolve a cohesive point of view on public policy.

"Our participation in MAAWG defines our commitment to securing Anti-Spam policies for the Canadian marketplace and worldwide," explains Vernhout. "We look forward to working with MAAWG and its members as we collectively continue to further industry-wide efforts to create a safer and more secure online experience for subscribers and internet users everywhere."

"We are very pleased to welcome ThinData to MAAWG and hope that their experience in the Canadian market will bring many new ideas and perspectives on combating and preventing abusive behaviour on the internet." says Jerry Upton, Executive Director, MAAWG.

About ThinData. The Email Authority.

Founded in 1995, ThinData (www.thindata.com) provides permission-based email marketing software, strategy and creative. ThinData helps clients utilizes the power of email to conduct targeted communications to build loyal customers, leveraging its industry-leading email marketing software, ThinData EMS™. ThinData's clients include Air Canada, Aeroplan, BMO, Delta Hotels, Direct Energy, and Points.com

For more information, please contact:

Wayne Carrigan
ThinData. The Email Authority.
media@thindata.com
416-361-3522 (ext. 247)

About the Messaging Anti-Abuse Working Group (MAAWG)

The Messaging Anti-Abuse Working Group (MAAWG) is where the messaging industry comes together to work against spam, viruses, denial-of-service attacks and other online exploitation. MAAWG (www.MAAWG.org) is the only organization addressing messaging abuse holistically by systematically engaging all aspects of the problem, including technology, industry collaboration and public policy. It leverages the depth and experience of its global membership to tackle abuse on existing networks and new emerging services. Headquartered in San Francisco, Calif., MAAWG is an open forum driven by market needs and supported by major network operators and messaging providers.

Media Contact: Linda Marcus, APR, 714-974-6356, lmarcus@astra.cc, Astra Communications
]]>1658752260Fri, 20 Oct 2006 00:00:00 GMThttp://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1236001Toronto, Ontario - October 10, 2006 - ThinData, a leader in permission-based email marketing, is pleased to announce the appointment of Matthew Vernhout to Director, Deliverability & ISP Relations.

Matt brings with him an extensive network of professional relationships across major Canadian, US and Global ISPs. His experience in ISP relations and directing email deliverability spans 6 years and a variety of professional achievements including participation on the Canadian Federal Government's Anti-Spam Taskforce and several prominent speaking engagements.

"A delivery strategy begins with understanding the goals, technology and workflow of a client's email program." says Vernhout. "High performance comes from adhering to strong opt-in policies and monitoring the activity of your list members. This is what we're helping marketers achieve - with our best practices and extensive knowledge of the email marketplace."

Matt will lead ThinData's Delivery & ISP Relations department, safeguarding email authentication policies, compliance with ISP Sender Policies, CAN-Spam and PIPEDA. In his new position, he is tasked with maintaining ThinData's industry-leading deliverability rates; a key position within a company recognized as The Email Authority.

"Deliverability is the benchmark of our success," says Chris Carder, CEO at ThinData Inc. "Our clients depend on us to ensure their permission-based email is delivered to the inbox. Because this is our core promise, we searched for the best of the best and are very pleased to have attracted Matt. He is an acknowledged expert in this field and we feel confident that he represents the authority and level of capability our clients expect."

"I'm really pleased to join ThinData; the people, the product and the commitment to deliverability are all top notch." adds Vernhout. "I'm very excited to be part of it all."

About ThinData. The Email Authority.

Founded in 1995, ThinData (www.thindata.com) provides permission-based email marketing software, strategy and creative. ThinData helps clients utilizes the power of email to conduct targeted communications to build loyal customers, leveraging its industry-leading email marketing software, ThinData EMS™. ThinData's clients include Air Canada, Aeroplan, BMO, Delta Hotels, Direct Energy, and Points.com

For more information, please contact:

Wayne Carrigan
ThinData. The Email Authority.
media@thindata.com
416-361-3522 (ext. 247)]]>1658713342Sat, 14 Oct 2006 00:00:00 GMThttp://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1235932
The Trillium Awards, hosted by the College Committee for Advancement, are awarded annually to Ontario Community Colleges demonstrating excellence in communications.

Winning this award is a mark of outstanding achievement for an Ontario College. The judges remarked :

"This e-newsletter is a very effective communications tool. The design is well executed, and goals/objectives were well thought-out and measurable."

George Brown College as been a ThinData client since 2003. "Working with Thindata has enabled us to effectively communicate with our alumni on strategic college initiatives, our community partnerships and alumni success." says Mary Kennard, Director of Alumni Affairs of George Brown College.

More about the Trillium Awards:
http://www.ontariocca.ca/_trillium_awards.htm
]]>1658620744Wed, 27 Sep 2006 00:00:00 GMThttp://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1235599MONTREAL/QUEBEC/MEDIA ADVISORY --(Sept. 14, 2006) - ThinData, the Canadian leader in permission-based email marketing, is pleased to announce a joint venture in equal partnership with Montreal e-relationship marketing expert, René Godbout to form ZenData Marketing.

ZenData, opening its offices in Montreal today, is set to bring world class e-relationship marketing and permission e-mail services to the Quebec market. ZenData's unique mission is to support the specific needs of Quebec brands with national experience and a home-grown understanding of the consumer.

ThinData, an established email services provider with a formidable Canadian client list, will provide the email technology and ISP relations to power ZenData's e-relationship solutions.

Leveraging their involvement on the Federal Government's Anti-Spam Task Force and 10 year history of establishing positive whitelist relationships with major North American ISPs, ThinData considers this new venture key to its overall national strategy: to support Canadian marketers in their drive to reach a spam-wary consumer through permission-based email.

Godbout, previously Director of Marketing with Montreal-based Aeroplan, brings his 30 years' experience in marketing and CRM to the venture including consumer marketing experience with Bell Canada and Radio-Canada television network.

"The Quebec market is ready for a new, competent, customer-focused e-relationship marketing agency", says Godbout, President of ZenData. "It is our mission to provide brand marketers with the strategic insight, experienced guidance and tools to deliver high impact, intelligent and balanced e-relationship and eMarketing solutions that will enhance their relationship with their consumers."

"This is an important relationship for us," says Chris Carder, CEO of ThinData Inc. "It supports our position as Canada's Email Authority in a way that emphasizes our respect for this unique marketplace. It effectively extends our national commitment to email and online best practices."

About ThinData:

ThinData Inc. (www.thindata.com) is a permission-based, full-service email marketing company that has been helping organizations manage relationships online for the past decade. A powerful combination of email software, strategy and creative, ThinData utilizes the power of email to conduct time and context-targeted communications, and develop company-customer conversations using its proprietary and industry-leading email marketing software, ThinData EMS. ThinData's customers are some of Canada's most recognized brands, including Air Canada, Aeroplan, Delta Hotels, Direct Energy and Mirvish Productions.

About ZenData:

ZenData (www.zendata.ca) offers interactive relational marketing services to help companies establish, maintain and improve relations with their target public audiences. Located in Montreal and focused on the Quebec market, ZenData designs marketing campaigns based on the consumer approval according to industry best practices. The philosophy of ZenData is based on a belief in the balance between simplicity, transparency and effectiveness.

For further information: www.thindata.com
www.zendata.ca]]>1658173858Thu, 14 Sep 2006 00:00:00 GMThttp://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1235557
RadioShack is back (www.radioshackisback.ca) and is leveraging ThinData EMS to manage their permission-based email marketing programs. Under the leadership of RadioShack's Agency, Arnold Worldwide (www.arnoldworldwide.ca), ThinData is providing guidance, privacy law compliance and deployment services.

XM Radio (www.xmradio.ca) also joins ThinData for email marketing strategy, creative and managed email deployment services.

Canadian Blood Services (www.blood.ca) will be using ThinData's EMS to deploy email for Operation Lifeblood, a new program to help Canadians make their first blood donation. ThinData will work with Canadian Blood Services' interactive agency, Delvinia (www.delvinia.com), which is developing a series of eWelcome and eNewsletter messages designed to educate and inspire Operation LifeBlood registrants and turn them into life-long donors.

ThinData also welcomes new clients: Advantex, Butterfield&Robinson, CGS Publishing Technologies, Hilton Toronto, inVU Drapery, Maritz, Ottawa Tourism and Team Canada Inc.
]]>1658117494Thu, 31 Aug 2006 00:00:00 GMThttp://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1235447
SUMMARY: Aeroplan, Canada's enormous consumer loyalty club, is a coalition of more than 100 travel, retail and financial services brands.

Millions of Canadians are already members -- and 50,000-60,000 new members join each month. But hardly any of them clicked through on Aeroplan's member emails.

Discover how Aeroplan's email design team ripped their welcome messages and monthly newsletters apart, and then put them back together again for increased results:

http://www.marketingsherpa.com/article.php?ident=28528
(Open access until July 13, 2006)
]]>1657969874Thu, 29 Jun 2006 00:00:00 GMThttp://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1235448
According to new US Patriot Act legislation, data housed within American Borders can be accessed by the US government or its agencies -- a fact that the Canadian Privacy Commissioner says, at minimum, must be revealed by companies who are outsourcing their data processing to the States (or to an agency that may house data within American borders).

Organizations who must comply with PIPEDA are avoiding this issue by bringing their data back to Canada -- good news for Canadian email service providers.

Wayne Carrigan, vice-president of Client Services at ThinData explains: "We are a Canadian company and we have always processed our customers' data in Canada. We never expected privacy laws and concerns about the USA PATRIOT Act would provide us a competitive advantage, but it has."

"We are increasingly responding to proposal requests that specifically ask if we keep clients' data in Canada. Our customers have stated that one of the reasons they have chosen ThinData is they want their data to remain in Canada".


The full article is available on the Globe and Mail website (www.globeandmail.com).]]>1657971216Thu, 22 Jun 2006 00:00:00 GMThttp://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1235357
"PIPEDA mandates Canadian companies safeguard data from intrusion, while the US Patriot Act allows the US government to access and tap into data," he says. "Canadian consumers are sensitive to this, which is putting pressure on Canadian companies to request ESPs host their data in Canada."

Visit the Marketing Sherpa website to read the full article.]]>1657849094Wed, 31 May 2006 00:00:00 GMThttp://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1235358
Event industry ‘zine TSEvents.com recently featured ThinData advice for creating effective email invitations. Insights include how determine appropriate content, when to use flash technology and how to ensure healthy clickthrough.

Visit the TSEEvents.com website to read the full article.]]>1657850436Fri, 26 May 2006 00:00:00 GMThttp://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1235192
This event will take place May 30-31, 2006 in Toronto. Marketing professionals who are interested in attending can reserve their space online.

For conference details, visit www.opendialogueinc.com/conferences/index.htm#interactive_marketing

Visit the Open Dialogue website for more information on this and other conferences.
]]>1657627664Mon, 1 May 2006 00:00:00 GMThttp://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1235075Toronto, Ontario - March 30, 2006 - ThinData, one of North America's top email marketing companies, announced today that its Aeroplan Activation Sequence email campaign has won Best of Show Internet Advertising Competition award from the Web Marketing Association. Other winners of the tenth annual awards include Disney and Kellogg's.

"It feels great to be recognized for this outstanding email program. The best of ThinData's strategic, creative and technical services came together on this project," says Ian Giles, Director Client Strategy for ThinData. "The Aeroplan Activation Sequence showcases the holistic approach we're able to offer to our clients. We are honoured to have Aeroplan as a client and look forward to bringing their e-communication programs to even greater heights in 2006."

The Aeroplan Activation Sequence email campaign that ThinData devised for Aeroplan is a suite of "induction" emails for new Aeroplan members, geared to educate new Aeroplan members, cultivate activity and program loyalty. After implementing ThinData campaign, Aeroplan realized the following improvements: unique click-through rates increased by 57%, to 5.9%, up from 3.7% previously and unique open rates increased by 31.5%, to 35.9%, up from 27.3% previously.

The IAC awards are held annually to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition web site with a complete list of winners is located at www.IACAward.org

Competing with top advertising agencies worldwide against 6 core judging criteria including Creative and Copywriting, this win confirms ThinData as a growing force in full-service online marketing.

René Godbout, Director of Marketing for Aeroplan commented, "The redesign of Aeroplan's Activation Sequence emails permits us to better engage new members at the early stage of their relationship with the Aeroplan program. We are thrilled that our program has received this award."

Contributors:

Director, Client Strategy:	Ian Giles
Creative Director:	Joe Szabo
Content Director/Copywriter:	Renee Racine
Campaign Manager:	Cindy Gaichuk
Sr. Art Director:	George Buckton
Art Director:	Tomo Kato
Programming:	Karen Koh
Sr. Appl. Developer:	Frederick Oppong

Client Contributors:

Director, Member Experience:	Nicole Larocque
Manager, Member Experience:	Kim Gariepy
Manager, Electronic Production:	Giuseppe Maffe

Visit the IAC website to view the winners in all categories.

About ThinData:

ThinData Inc. is a permission-based, full-service email marketing company that has been helping organizations manage relationships online for the past decade. A powerful combination of email software, strategy and creative, ThinData utilizes the power of email to conduct time and context-targeted communications, and develop company-customer conversations using its proprietary and industry-leading email marketing software, ThinData EMS. ThinData's customers are some of Canada's most recognized brands, including Aeroplan, Air Canada, Delta Hotels, Direct Energy and Mirvish Productions.

About the Web Marketing Association:

The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of advertising, marketing and promotion used to attract visitors to Web sites. Since 1997, the Web Marketing Associations annual WebAward Competition has been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its ninth year, the WebAward Competitions have become the premier event for Web developers and marketers worldwide.

For more information please call:
Sacha DeGroot
Sequentia Communications
416-203-3656 ext. 228
sacha@sequentia.net

Visit the IAC website to view the winners in all categories.]]>1657470650Wed, 29 Mar 2006 00:00:00 GMThttp://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1235193
ThinData will build Teletoon a preference center, allowing subscribers to update their personal information or cancel their subscriptions, in keeping with the requirements set out by PIPEDA, Canada's privacy legislation.

"ThinData's customized system will make Teletoon more effective in reaching their viewer base," said Wayne Carrigan, vice-president of client strategy at ThinData. "A permission-based email strategy is important for any organization, especially one whose primary audience is young Canadians."

Visit the IT Business website to read the full article.
]]>1657629006Tue, 28 Mar 2006 00:00:00 GMThttp://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1234999
ThinData is delighted to partner with the FWA, supporting their promotional efforts with the ThinData EMS.

"What a breath of fresh air it is... the reporting stats are extremely impressive. Overall, an excellent service and we are delighted to be working with (ThinData)." said the FWA.


Visit the FWA Website for more information.
]]>1657368658Fri, 10 Mar 2006 00:00:00 GMThttp://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1235000
This overview of the best and worst email tactics provides professional Email Marketers with a start to finish walk through of email - from planning to execution to reporting and analyzing results.

Visit the Blitz Magazine website to subscribe.]]>1657370000Sun, 5 Mar 2006 00:00:00 GMThttp://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1235001
The "Direct and Personal" format is intended to offer readers an intimate portrait of the subject. The questions are personal rather than specifically professional, building a deeper understanding of the person behind the company.

In his interview, titled "Reflections from the Balcony", Carder shares the story of ThinData's beginnings. He recalls facing the dot com collapse with nothing but 8$ in his pocket.

He speaks openly about his life, history and hopes for the future:
"Each year, I get the chance to go on stage and thank the crowd at the NXNE Concert for the White Ribbon Campaign, usually held at the Phoenix. And then, when the time comes for Steven Page and the Bare Naked Ladies to perform, I join my staff and clients up in the VIP area in the balcony."
"It's at that moment that I always steal away to the very top of the balcony by the back wall, on my own and reflect on the accomplishments of the past year. I can see my team. I can see my clients. I can see my wife and my parents. I can see my fellow volunteers at White Ribbon. Everything that's important to me is in one place and I smile and reflect upon the past year's accomplishments as I listen to Steven Page belt out Rio by Duran Duran."

The full article is available on the Direct Marketing News website]]>1657371342Wed, 1 Mar 2006 00:00:00 GMThttp://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1234838
ThinData will take over the entire 4th floor, offering staff and clients a 360-degree view from the northeast corner of Yonge and St. Clair. On-site facilities will include upgraded lounge areas, meeting rooms, a larger boardroom and natural light for all work spaces.

The site was selected for its proximity to the downtown core, accessibility by public transit and leading-edge connectivity. In response to results of a staff-survey administered prior the selection of the new space, the new location offers a variety of personal facilities nearby including gym, markets, health services, shops and restaurants.

ThinData opens its doors at the new location on March 27, 2006.]]>1657152596Mon, 20 Feb 2006 00:00:00 GMThttp://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1234836
Guests can register for the sweepstakes, accessing their "virtual suite" at www.deltacheckintowin.com. Inside their suite, registered guests will find 14 doors, each with a guaranteed prize or reward behind it. Doors can only be opened using the code printed on a key card.

Check In to Win is powered by ThinData strategy, instant win technology and supported by the ThinData EMS.

For more information or to register for Delta's Check in to Win visit www.deltacheckintowin.com.]]>1657149912Wed, 1 Feb 2006 00:00:00 GMThttp://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1234612
Originally published in May 2005, the feature mentions ThinData Inc.:

"They're expert at maintaining "whitelist" status to ensure e-mails are not blocked by ISPs, at automatically detecting HTML or text versions to ensure the correct version can be read by the recipient and at dealing with browser compatibility issues so messages are not mangled[.]"

The full article is available on the Profit Guide website (www.profitguide.com).
]]>1656849304Thu, 26 Jan 2006 00:00:00 GMThttp://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1234613
In a one-on-one interview with Marketing Magazine associate Rob Gerlsbeck, ThinData CEO Chris Carder shares his insight on the subject of e-mail spam.

Pointed questions including "If no one responds to spam, why are [spam] companies still sending it?" and "What's the biggest mistake companies make in their campaigns?" are answered as well as a fresh perspective offered on the nature of spam.

The full article is available on the Marketing Magazine website (www.marketingmag.ca).
]]>1656850646Thu, 26 Jan 2006 00:00:00 GMThttp://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1230773Toronto, Ontario - November 1, 2005 - ThinData, the fastest growing provider of permission-based email marketing programs in Canada today, celebrates its 10-year anniversary this month. Founded in 1995 by Chris Carder and Chancellor Crawford, ThinData has experienced phenomenal success over the past 10 years, with huge growth in employee size, solid client acquisition and retention, and increasingly explosive volumes of distributed emails. In 2000, ThinData transitioned from a Web Developer to a permission-based Email Service Provider.

"We have spent the last 5 years developing a market-leading email solution that is focused on doing exactly what our customers need it to do. That, combined with providing first-class service has got us to where we are today," says Chris Carder, CEO of ThinData. "We will continue to broaden our service offering, deepen our customer service relationships and foster an environment where the best and brightest in the industry can work for many years to come."

ThinData is projected to send over 500 million permission-based emails on behalf of its clients in 2005. The company has experienced 115 per cent employee growth over the past 12 months, and has an exceptional track record for retaining and developing employees.

"Our clients recognize how incredibly effective permission-based email marketing is," says Wayne Carrigan, VP Client Strategy for ThinData. "When used strategically, it will increase results, be very cost effective while also delivering a better understanding of your customers."

What's Changed in Email Marketing Over the Past 5 Years:

• There has been a shift away from "mass email flyers" to more sophisticated 1:1 relationship marketing programs


• Email marketing matured -- it is now as disciplined as print, TV, radio


• Successful email programs require dedicated email marketing teams - firms that do so are far more likely to be leaders in loyalty


• The rise of the VP/Director of CRM (Customer Relationship Management) role speaks to need/desire of corporations to measure ROI on marketing to segments


• Clients want to track and monitor the effect of their marketing on customers (measurability and conversion tracking), not just open rates

About ThinData

ThinData (www.thindata.com) is a permission-based, full-service email marketing company that has been helping organizations manage relationships online for the past decade. A powerful combination of email software, strategy and creative, ThinData utilizes the power of email to conduct time and context-targeted communications, and develop company-customer conversations using its proprietary and industry-leading email marketing software, ThinData EMS. ThinData's customers are some of Canada's most recognized brands, including Aeroplan, Air Canada, Delta Hotels, Direct Energy and Mirvish Productions.

For more information please contact:

Sacha DeGroot
Sequentia Communications
416-203-3656
sacha@sequentia.net]]>1651697366Tue, 1 Nov 2005 00:00:00 GMThttp://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1230932
Addressing an oversold group including senior stakeholders from several of the most recognized Canadian brands, Rene Godbout, Director Marketing for Aeroplan and ThinData's Ian Giles, Director, Client Strategy, delivered a compelling presentation on the growth of email in a relationship marketing strategy.

Giles shared ThinData's point of view on email trends and the current top issue for marketers -- deliverability.

"The biggest trend we have witnessed in the last year is that those marketers that view their email marketing efforts as part of their loyalty program are realizing better results." Giles added, "Deliverability is certainly on the minds of all email marketers. ThinData has demonstrated our ability to maximize delivery with a focus on sender guidelines compliance and ISP relations."

Godbout offered Aeroplan examples to illustrate the importance of partnering with a permission-based email agency whose technology platform integrates seamlessly with their customer data.

Visit the CMA Website for information about future events.]]>1651910744Thu, 20 Oct 2005 00:00:00 GMThttp://www.thindata.com/aboutus/newsheadlines/article.asp?articleID=1230593
John brings to the table his expertise in managing campaigns for some of the world's largest brands including P&G, Staples, AOL and Loblaws to the table. He is an effective leader, set to develop efficiencies and processes that will bring even greater agility to our client response.

Renee offers a mix of creative and account service experience in interactive marketing communications. She adds a level of strategic content expertise to the ThinData offering, having developed content, site structure and online marketing campaigns for such companies as Lavalife, Foresters, A&P, and Hilton.

"We consider marketing strategy and client service to be our most critical growth areas in the upcoming months," says Chris Carder, CEO of ThinData Inc. "With these appointments, we are intensifying our leading market technology offering with several of the brightest strategic minds in the industry and ensuring that our clients receive first-class client service."

The Company has also promoted two strong internal candidates to newly created positions: Ian Giles has developed call-to-action solutions for some of North America's leading brands including McAfee, TD Insurance, Time-Warner and Intrawest, and has moved up as Director, Client Strategy. Minh Tran, an authority on ThinData's proprietary EMS solution, will oversee the deployment and results of all managed ThinData campaigns as Director, Managed Services.

"This is an incredibly exciting time for email marketing; lots of growth going on and ThinData is emerging as a thought-leader," says Racine. "The ThinData email technology is the strongest I've seen - powerful enough to support the kind of strategies I've always wanted to deliver. I'm thrilled to join this company."

About ThinData

ThinData (www.thindata.com) is a full-service, permission-based email marketing company that uses world-class technology and strategy to create and execute award-winning customer acquisition and retention campaigns for loyalty programs, retailers, not-for-profits and corporations. ThinData's email marketing system (ThinData EMS), the only email system of its kind that is third-party audited for privacy and security, provides superior list management, full campaign tracking and advanced reporting features. Headquartered in Toronto, ThinData has more than 200 clients worldwide, including Delta Hotels, Canada Savings Bonds, Scotiabank and Aeroplan.

For more information please contact:

Sacha DeGroot
Sequentia Communications
416-203-3656
sacha@sequentia.net





]]>1651455806Tue, 11 Oct 2005 00:00:00 GMT