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Government of Ontario

Services Used
ThinData EMS
ThinData's Email Marketing System (EMS) is the cornerstone of our product and service offerings. Sophisticated, robust, & highly secure, our online software handles your messages quickly & efficiently, whether you have a list of 800 or 800,000.

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Strategy
ThinData's strategists help you increase your returns. We can help you best display your content so that the most important information gets highest visibility.

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SITUATION

The Office of the Chief Corporate Strategist required a cost effective and efficient means to register seminar participants.

Their previous method was a complicated process that included costly service charges to manage data collection.

SOLUTION

ThinData streamlined the seminar registration process by incorporating inline forms within the email. The email recipients' personal information was pre-populated in form fields to allow for instant registration.

Submission forms were tied directly to the department's database eliminating internal service costs associated with data-entry.

THE RESULTS

By utilizing email more effectively, the Office of the Chief Corporate Strategist registered 241 people within 24 hours.

Registration through the previous method was a two-week process that generated 30 participants: an increase of 800%.

90 % of these participants completed the post campaign feedback survey. The quality of the information gathered from the survey was much higher than traditional methods.

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