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Delta Hotels

Services Used
ThinData EMS
ThinData's Email Marketing System (EMS) is the cornerstone of our product and service offerings. Sophisticated, robust, & highly secure, our online software handles your messages quickly & efficiently, whether you have a list of 800 or 800,000.

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Privacy Expertise
Securing & protecting our client data is an absolute priority for ThinData. ThinData's system is independently audited by a third-party (via the Canadian Institute of Chartered Accountants). ThinData is re-certified every 4 months.

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Strategy
ThinData's strategists help you increase your returns. We can help you best display your content so that the most important information gets highest visibility.

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Creative
ThinData staffs a full in-house design team, available to create or assist with your HTML email creative and Web site development. We also draw on the expertise of world-class design & branding professionals and agencies for specific project components.

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Managed Deployment
Allowing ThinData to manage your email lists and deployments, to perform analysis and deliver the reports you need on a regular basis will save you time and money. We are experts at what we do.

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ISP Relations
ThinData has a deep knowledge of all issues that can impact email delivery -- one of our core commitments. ThinData's Delivery and ISP Relations department is also responsible for guiding clients through anti-spam and privacy law compliance.

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SITUATION

Delta Privilege, with its "You Rule" positioning, sought a way to communicate program news and updates while creating value for the member.

SOLUTION

ThinData developed a completely personalized monthly communication that brings exclusive offers to the Delta Privilege member's inbox. Each Exclusive email is personalized with the member's name and arrives in their preferred language. Imagery and copy are specific to the membership tier: Delta Privilege Green, Gold or Platinum.

The exclusive offers featured in each email are provided by partners who want to communicate special pricing and opportunities to the targeted, engaged base. Participating partners have been rewarded with clickthroughs as high as 14%.

"Exclusive" is deployed using ThinData EMS which allows for multiple broadcasts, personalization, detailed tracking of open rates, bounces, clickthroughs and acquisitions.

THE RESULTS

The first issue generated a dramatic 34% open rate and 14% clickthrough. Through subject line and link strategy, we increased open rates increase again by 9%.

"Creating rewarding experiences for members of Delta Privilege has always been a priority for us," says Scott Richer, marketing manager at Delta Hotels. "We can deliver more value to them with the strategy and technology that ThinData brought to the table. They are a perfect match."

In conjunction with this program, Delta Hotels saw a 13% increase in stays among their Delta Privilege membership.

Are you ready to create real value for your customer with on-target email strategy?

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