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BB's

Services Used
ThinData EMS
ThinData's Email Marketing System (EMS) is the cornerstone of our product and service offerings. Sophisticated, robust, & highly secure, our online software handles your messages quickly & efficiently, whether you have a list of 800 or 800,000.

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Strategy
ThinData's strategists help you increase your returns. We can help you best display your content so that the most important information gets highest visibility.

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ISP Relations
ThinData has a deep knowledge of all issues that can impact email delivery -- one of our core commitments. ThinData's Delivery and ISP Relations department is also responsible for guiding clients through anti-spam and privacy law compliance.

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SITUATION

bb's is a stylish, spirited home design company well known to professional designers and aspiring decorators. It's important to them to keep in touch with customers and prospects who visit their website looking for style advice.

SOLUTION

ThinData designed an online membership enrollment program that strengthens the relationship between bb's and their web visitors.

Our strategists saw that, to be successful, the program needed connect online membership to in-store spending. We built an online enrollment form that feeds back into bb's database, housed by ThinData EMS.

The online enrollment opportunity is promoted across all areas of the bb's website, ensuring that every site visitor is aware of the benefits of becoming a bb's member.

New members receive an automatic email after enrollment welcoming them to the bb's program. This email contains a coupon for 10% off their first in-store purchase.

Members are encouraged to forward their program emails to others. When emails are forwarded, the dynamic content transforms to become relevant to non-members.

THE RESULTS

Within a year, the online membership program has grown bb's database by 36%.

Don't let web visitors click away without a reason to come back!

PDF

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