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ThinData and Other Leaders Set the Record Straight on Internet Marketing Privacy
4/3/2008
April 3, 2008 (Toronto) – Four of Canada’s leading firms come together to develop a series of checklists aimed at helping companies comply with Canada’s complex privacy law. The Marketer's PIPEDA Checklist outlines the privacy compliance requirements needed to manage email marketing, online contests and event registration.
“Marketers are in the business of building trust – pure and simple”, states Executive Vice President, Wayne Carrigan of ThinData – Canada’s leading permission-based email marketing service provider. He continues, “And, those marketers who can seamlessly comply with the latest privacy laws are in a better position to demonstrate that they are worthy of trust. But compliance is complex; these tools effectively bring together the most critical privacy insights so that marketers are better equipped to implement privacy practices.”
In 2004, the final stage of Canada's privacy legislation – called ‘PIPEDA’ for Personal Information Protection and Electronic Documents Act – came into effect. At that time, businesses were expected to comply with untested legislation and, as a result, marketers were unfamiliar with how to best leverage it. Since that time, surveys have revealed that companies continue to struggle with how to turn privacy into day-to-day practices.
According to Terry McQuay, Canada’s largest privacy research firm dedicated to minimizing corporate privacy risks, “Complying with PIPEDA means companies need to change some of their business processes. Because these checklists were developed specifically for marketers, they can enable marketing departments across Canada to lead many of the changes that will help them to comply and, as a result be more competitive.”
“Because the risks of non-compliance have a potential impact on the top and bottom lines, companies need to take advantage of any tool that helps them comply with the requirements spelled out in PIPEDA”, says David Young, Co-Chair, Privacy Group, Lang Michener LLP.
Bennett Gold, LLP, Chartered Accountants’ Managing Partner Robert Gold comments, “Whenever the public hears about privacy it’s because a large trusted brand has done something to demonstrate that they did not have the right ‘checks and balances’ in place. The result: customer confidence is eroded and reputations are badly tarnished. Compliance with privacy legislation will prevent many of these types of catastrophes.”
Originally released in 2004, the checklist has been updated to reflect the needs of marketers in 2008. It is available for free download at www.thindata.com/PIPEDAchecklist.
About ThinData. The Email Authority.
ThinData (www.thindata.com) is a permission-based email marketing company that has been helping organizations establish and manage e-relationships for over 12 years. ThinData continues to accomplish this by providing clients with email strategy, email creative and the proprietary industry-leading email marketing software ThinData EMS™. ThinData is recognized for its leading ISP relations expertise and publications including, The Marketer's Guide to Successful Email Delivery and The Marketer’s PIPEDA Checklist. ThinData's customers are some of North America’s most recognized brands, including Aeroplan, Air Canada, CBC, Canadian Blood Services, Delta Hotels, Direct Energy, Indigo, Points.com and Sympatico / MSN.
For more information, please contact:
Andrew Brown
media@thindata.com
416.361.3522 (ext. 257)
About Nymity
NYMITY (www.Nymity.com) is Canada’s leading provider of privacy support solutions, including:
- Privacy knowledgebase
- Privacy alerting system
- Privacy officer training
Terry McQuay, President
Terry.McQuay@nymity.com
416.572.2777
About Bennett Gold, LLP Chartered Accountants (BGCA)
Bennett Gold LLP (www.BennettGold.ca) is a niche accounting firm specializing in serving entrepreneurs and innovators. BGCA is:
- Widely known for helping early start-up, start-up, growing and mature businesses of all sizes and in dozens of industries run their companies more successfully.
- One of a select number of firms in Canada that is equipped to conduct SysTrust third-party audits.
- The only Canadian accounting firm that has, as part of its philosophy, to ensure that every interaction with clients is easy, informative and profitable.
Robert@BennettGold.ca
416.449.2249
About Lang Michener, LLP
Lang Michener has been a leader in Canada’s legal profession for more than 80 years. Lang Michener is a national firm that has 200-plus dynamic professionals who provide effective, innovative solutions to Canadian and international clients. Lang Michener's Privacy Group assists clients with understanding privacy laws, adopting effective procedures and managing privacy issues advantageously. Lang Michener is committed to excellence, service and value, and is dedicated to helping clients achieve their business and personal goals. For more information please visit: www.langmichener.ca.
David Young
dyoung@langmichener.ca
416 307-4118