ThinData has won two prestigious awards for the innovative work completed on Air Canada's webSaver® program.
6/26/2007

ThinData has won two prestigious awards for the innovative work completed on Air Canada's webSaver® program.

ThinData received the only award bestowed in this year's Digital Marketing Award New Media Email category for the work completed on Air Canada's webSaver program. The same email program achieved Silver status in the highly coveted Davey Awards.

"Between these two awards, this program has now been recognized across North America for its creativity and for its business impact" says ThinData's CEO, Chris Carder.

Air Canada had ThinData re-design the webSaver® – a weekly electronic newsletter with a successful track record of three years – to increase customer retention and customer activity. As a result of the re-design, all targets were surpassed within the first few months of the program. The re-design was also focused to demonstrate Air Canada's commitments to allow passengers to Fly Their Own Way which is a critical brand message and core value.

Carder continues, "Air Canada's leadership and commitment to their customers is making airline-industry history and we're thrilled to be playing such an important supporting role".

The Digital Marketing Awards are organized by Marketing Magazine – one of Canada’s best known professional journals serving the online/offline marketing community. Awards are granted for those programs that demonstrate quantifiable results.

The Davey Awards are organized by the International Academy of the Visual Arts and are bestowed to those organizations that demonstrate distinction in creative work.

To experience the re-designed webSaver®, visit Air Canada at: www.aircanada.com.

ThinData Named as Finalist at the OMMA Awards
6/26/2007

ThinData has earned the title of Finalist at the OMMA Awards for the re-design of Air Canada's webSaver® Program.

MediaPost's OMMA Awards – which honors brand marketers, agencies and content providers – seek to set the gold standard for creative excellence in the interactive industry. The Awards recognize those who continue to push the potential of online advertising creative.

"It's an honour to be recognized within the marketing and agency community. Air Canada's leadership and commitment to their customers is making airline-industry history and we're thrilled to be playing such an important supporting role", says Wayne Carrigan, ThinData's Vice President of Client Strategy.

Prior to the re-design, Air Canada's weekly electronic newsletter "webSaver®" had over three years of success. Air Canada has had ThinData re-design the publication to increase customer retention and customer activity. The re-design was also focused to demonstrate Air Canada's commitments to allow passengers to Fly Their Own Way – a core brand message and value.

To experience the re-designed webSaver®, visit Air Canada at: www.aircanada.com.

ThinData Wins Internet Advertising Award for Aeroplan Email Campaign
6/26/2007

ThinData won the prestigious Internet Advertising Competition award in the very competitive category of "Best Automobile Email Message Campaign". The Driven to Succeed email campaign was developed jointly by ThinData and Aeroplan to cost-effectively qualify customers.

The award, bestowed by the Web Marketing Association, is highly coveted and includes winners such as BMW, Dell and Sony.

"Winning this award is very gratifying. It goes to demonstrate that - when done properly - email can contribute to very targeted and specific offline customer actions." says ThinData's Director of Client Strategy, Ian Giles. He continues, "Aeroplan was thoroughly committed to this campaign and that allowed us to integrate stringent subject-line testing and sophisticated predictive modeling. The result was a fun email experience for customers and a measurable and profitable marketing campaign for Aeroplan."

All of the campaign's email open rates, clickthrough rates and conversion targets were exceeded by integrating email messages and online surveys.